Data from 6 Nov 2026. First edition of the series.
How much does a new perfume cost?
Median of £29 across 800 models, with a spec score of 0.0.
- 800Perfumes in the catalog463 brands
- £29Median pricefrom £8 to £421
- 0.0Median score0 perfumes with a score
- 800No scoreincomplete spec sheet
How much does each brand cost?
Brands with 3 perfumes or more; 482 perfumes from other brands are left out.
- Milton Lloyd4 perfumes£9
- Emanuel Ungaro4 perfumes£10
- Shakira3 perfumes£10
- Jenny Glow3 perfumes£10
- Samourai3 perfumes£10
- Yardley London3 perfumes£10
- Jeanne Arthes4 perfumes£11
- Mercedes-Benz5 perfumes£11
- Daniel Hechter3 perfumes£13
- Designer Collection3 perfumes£13
- Mustang3 perfumes£13
- Whisky4 perfumes£13
- Embark6 perfumes£14
- Jovan5 perfumes£14
- David & Victoria Beckham3 perfumes£14
- Lattafa Perfumes3 perfumes£14
- Mäurer & Wirtz3 perfumes£14
- Sarah Jessica Parker3 perfumes£14
- Replay5 perfumes£15
- Police6 perfumes£15
- Elizabeth Arden3 perfumes£16
- Louis Cardin5 perfumes£16
- Mexx4 perfumes£16
- Ajmal3 perfumes£17
- Reebok5 perfumes£17
- Jean-Louis Scherrer4 perfumes£18
- Armaf5 perfumes£18
- Jennifer Lopez3 perfumes£19
- Jean Patou3 perfumes£19
- Maison Alhambra3 perfumes£19
- Calvin Klein5 perfumes£20
- Jacques Bogart3 perfumes£21
- Pepe Jeans5 perfumes£21
- Revlon3 perfumes£21
- Rave3 perfumes£21
- Issey Miyake4 perfumes£22
- Benetton5 perfumes£22
- Lionel Richie3 perfumes£22
- Bruno Banani4 perfumes£22
- Iceberg3 perfumes£23
- Jaguar3 perfumes£23
- Roccobarocco4 perfumes£23
- Orchid4 perfumes£24
- Franck Olivier4 perfumes£24
- Kenzo4 perfumes£24
- Ted Baker4 perfumes£24
- Banana Republic3 perfumes£25
- Giorgio Beverly Hills3 perfumes£25
- Antonio Banderas4 perfumes£26
- Azzaro4 perfumes£26
- Dunhill3 perfumes£27
- Cerruti3 perfumes£28
- Karl Lagerfeld3 perfumes£29
- Rochas3 perfumes£30
- Joop!4 perfumes£30
- Guess3 perfumes£31
- Tommy Hilfiger3 perfumes£31
- Roberto Cavalli3 perfumes£32
- Fcuk3 perfumes£33
- Jil Sander3 perfumes£33
- Rasasi4 perfumes£33
- DKNY4 perfumes£33
- Abercrombie & Fitch3 perfumes£34
- Al Haramain4 perfumes£34
- Davidoff3 perfumes£34
- Etienne Aigner3 perfumes£34
- Liz Claiborne4 perfumes£36
- Ralph Lauren3 perfumes£37
- Cacharel4 perfumes£37
- Hugo Boss3 perfumes£37
- Versace3 perfumes£39
- Carolina Herrera3 perfumes£41
- Lacoste3 perfumes£42
- Montblanc3 perfumes£42
- Lolita Lempicka3 perfumes£43
- Burberry3 perfumes£45
- Dolce & Gabbana3 perfumes£45
- Zadig & Voltaire3 perfumes£47
- Lalique3 perfumes£48
- Clinique3 perfumes£54
- Jean Paul Gaultier3 perfumes£54
- Narciso Rodriguez3 perfumes£54
- Gucci3 perfumes£56
- Giorgio Armani3 perfumes£67
- Paco Rabanne3 perfumes£67
- Kenneth Cole3 perfumes£68
- Prada3 perfumes£77
- Givenchy3 perfumes£81
- Vera Wang3 perfumes£82
- Tiffany & Co3 perfumes£85
- Tom Ford3 perfumes£106
See the table by brandHide the table
| Brand | Perfumes | Median price | Median score |
|---|---|---|---|
| Milton Lloyd | 4 | £9 | no score |
| Emanuel Ungaro | 4 | £10 | no score |
| Shakira | 3 | £10 | no score |
| Jenny Glow | 3 | £10 | no score |
| Samourai | 3 | £10 | no score |
| Yardley London | 3 | £10 | no score |
| Jeanne Arthes | 4 | £11 | no score |
| Mercedes-Benz | 5 | £11 | no score |
| Daniel Hechter | 3 | £13 | no score |
| Designer Collection | 3 | £13 | no score |
| Mustang | 3 | £13 | no score |
| Whisky | 4 | £13 | no score |
| Embark | 6 | £14 | no score |
| Jovan | 5 | £14 | no score |
| David & Victoria Beckham | 3 | £14 | no score |
| Lattafa Perfumes | 3 | £14 | no score |
| Mäurer & Wirtz | 3 | £14 | no score |
| Sarah Jessica Parker | 3 | £14 | no score |
| Replay | 5 | £15 | no score |
| Police | 6 | £15 | no score |
| Elizabeth Arden | 3 | £16 | no score |
| Louis Cardin | 5 | £16 | no score |
| Mexx | 4 | £16 | no score |
| Ajmal | 3 | £17 | no score |
| Reebok | 5 | £17 | no score |
| Jean-Louis Scherrer | 4 | £18 | no score |
| Armaf | 5 | £18 | no score |
| Jennifer Lopez | 3 | £19 | no score |
| Jean Patou | 3 | £19 | no score |
| Maison Alhambra | 3 | £19 | no score |
| Calvin Klein | 5 | £20 | no score |
| Jacques Bogart | 3 | £21 | no score |
| Pepe Jeans | 5 | £21 | no score |
| Revlon | 3 | £21 | no score |
| Rave | 3 | £21 | no score |
| Issey Miyake | 4 | £22 | no score |
| Benetton | 5 | £22 | no score |
| Lionel Richie | 3 | £22 | no score |
| Bruno Banani | 4 | £22 | no score |
| Iceberg | 3 | £23 | no score |
| Jaguar | 3 | £23 | no score |
| Roccobarocco | 4 | £23 | no score |
| Orchid | 4 | £24 | no score |
| Franck Olivier | 4 | £24 | no score |
| Kenzo | 4 | £24 | no score |
| Ted Baker | 4 | £24 | no score |
| Banana Republic | 3 | £25 | no score |
| Giorgio Beverly Hills | 3 | £25 | no score |
| Antonio Banderas | 4 | £26 | no score |
| Azzaro | 4 | £26 | no score |
| Dunhill | 3 | £27 | no score |
| Cerruti | 3 | £28 | no score |
| Karl Lagerfeld | 3 | £29 | no score |
| Rochas | 3 | £30 | no score |
| Joop! | 4 | £30 | no score |
| Guess | 3 | £31 | no score |
| Tommy Hilfiger | 3 | £31 | no score |
| Roberto Cavalli | 3 | £32 | no score |
| Fcuk | 3 | £33 | no score |
| Jil Sander | 3 | £33 | no score |
| Rasasi | 4 | £33 | no score |
| DKNY | 4 | £33 | no score |
| Abercrombie & Fitch | 3 | £34 | no score |
| Al Haramain | 4 | £34 | no score |
| Davidoff | 3 | £34 | no score |
| Etienne Aigner | 3 | £34 | no score |
| Liz Claiborne | 4 | £36 | no score |
| Ralph Lauren | 3 | £37 | no score |
| Cacharel | 4 | £37 | no score |
| Hugo Boss | 3 | £37 | no score |
| Versace | 3 | £39 | no score |
| Carolina Herrera | 3 | £41 | no score |
| Lacoste | 3 | £42 | no score |
| Montblanc | 3 | £42 | no score |
| Lolita Lempicka | 3 | £43 | no score |
| Burberry | 3 | £45 | no score |
| Dolce & Gabbana | 3 | £45 | no score |
| Zadig & Voltaire | 3 | £47 | no score |
| Lalique | 3 | £48 | no score |
| Clinique | 3 | £54 | no score |
| Jean Paul Gaultier | 3 | £54 | no score |
| Narciso Rodriguez | 3 | £54 | no score |
| Gucci | 3 | £56 | no score |
| Giorgio Armani | 3 | £67 | no score |
| Paco Rabanne | 3 | £67 | no score |
| Kenneth Cole | 3 | £68 | no score |
| Prada | 3 | £77 | no score |
| Givenchy | 3 | £81 | no score |
| Vera Wang | 3 | £82 | no score |
| Tiffany & Co | 3 | £85 | no score |
| Tom Ford | 3 | £106 | no score |
How much does each score range cost?
How many perfumes are in each price range?
- Up to £30415 perfumes
- £30 to £50183 perfumes
- £50 to £100127 perfumes
- Over £10075 perfumes
How much does each score point cost?
Difference in the median price divided by the difference in the median score, between neighboring ranges.
See the table by rating range
| Score range | Perfumes | Median price | Median score |
|---|
What changed since the previous check
First edition: the series starts on 6 November 2026. Radar checks prices every day: from the next check on, this section shows what got cheaper, what got more expensive and what came in or left.
What does the data say?
- Tom Ford has the highest median price among brands with 3 perfumes or more (£106); Milton Lloyd has the lowest (£9).
- Perfumes with a score above 8 cost, at the median, £27, against £34 for those with a score of 6 to 8.
- 75 of 800 perfumes cost Over £100, and the 415 cheapest are Up to £30.
Glossary
- Median
- The middle value of a sorted list. Half of the perfumes cost less and the other half cost more; a very expensive perfume does not raise it.
- Spec sheet score
- A 0 to 10 score that the Radar calculates from size and eau de parfum or extrait. It does not measure what the spec sheet does not show.
How to read these numbers
A new perfume costs a median of £29 on 6 November 2026, across 800 models; the median spec score is 0.0.
Next step
See each perfume on the chart
Each point is a new perfume, by price and spec score.
Frequently asked questions
What is the median price of a new perfume today?
In the 06/11/2026 catalog, the median price is £29, across 800 new perfumes from trusted sellers. Half cost less than that and half cost more.
How much does each score point cost?
Today’s collection doesn’t have enough perfumes with a score to calculate this.
Why the median and not the average?
Because a few very expensive perfumes pull the average up and hide the price most people pay. The median shows the perfume in the middle.
How often does the overview change?
Every day, with each new collection. Each collection saves a snapshot of the price and score of each perfume, and the "What changed" section compares today’s with the previous one and, when available, with the one from about a week earlier.
Read next
Where the numbers come from
Lowest price seen for the product in the stores we read, on the day it was read, including VAT. Median of each range calculated over the perfumes in the range; the score only considers the perfumes that have a score.
The overview describes the Radar catalog, not the whole perfumes market, and the price is the one collected on the date shown.
Data from 6 Nov 2026.