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Electric toothbrushes Radar

Updated 7 Nov, 2026

Collected 7 Nov 2026, compared with 6 Nov 2026.

Best electric toothbrush over £100 pounds today

19 models, median of £155.

Planning to spend over £100? See what that money gets you.

We compare the 19 models on sale today. See where each one stands on price and score.

See today’s picks

Today’s picks

Today’s price, 7 Nov 2026. We searched 1 store: Amazon. Below, the lowest price we found today at the stores above.

We don't score electric toothbrushes: store listings don't carry data worth measuring. We sort by price.

Partner store links: the Radar may earn a commission, at no extra cost to you. How we make money

How we choose: the score is the spec score (0 to 10) and the price is the lowest we found today, using the upfront-payment price when the store offers a discount for it. See how we pick.

All models: Electric toothbrushes over £100

See the 19 modelsHide the list
Models in the segment, from highest score to lowest
ModelPriceScoreBuy
Oral-B iO6 Electric ToothbrushRotating and others£110at Amazonno scoreBuy on Amazon
Oral-B iO Series 6 Adult Rotating toothbrush BlackRotating and others£117no scoreBuy at the store
Oral-B iO3 Duo Electric ToothbrushesRotating and others£117at Amazonno scoreBuy on Amazon
Oral-B 445234 electric toothbrush Adult Vibrating toothbrush WhiteRotating and others£118no scoreBuy at the store
Oral-B Electric Toothbrush 445197Rotating and others£123no scoreBuy at the store
Oral-B Braun 445258 electric toothbrush Adult Vibrating toothbrush GreyRotating and others£126no scoreBuy at the store
Oral-B iO 4210201381686 electric toothbrush Rotating toothbrush GreyRotating and others£131no scoreBuy at the store
Oral-B iO5 Electric ToothbrushRotating and others£132at Amazonno scoreBuy on Amazon
Philips HX9911/88 Sonicare Diamond Clean 9000 AquamarineSonic£134no scoreBuy at the store
Oral-B iO 6 Adult Vibrating toothbrush BlackRotating and others£155no scoreBuy at the store
Oral-B iO 6S Adult Vibrating toothbrush PinkRotating and others£160no scoreBuy at the store
Oral-B iO 6S Adult Vibrating toothbrush GreyRotating and others£162no scoreBuy at the store
Oral-B iO Series9 Adult Oscillating toothbrush WhiteRotating and others£192no scoreBuy at the store
Oral-B iO Series 9N Adult Vibrating toothbrush BlackRotating and others£203no scoreBuy at the store
Oral-B iO Series 9n Adult Rotating-oscillating toothbrush RoseRotating and others£208no scoreBuy at the store
Oral-B iO 9N Adult Vibrating toothbrush WhiteRotating and others£210no scoreBuy at the store
Philips Sonicare Next-Generation DiamondClean 9900 Prestige Sonic ElectricSonic£250at Amazonno scoreBuy on Amazon
Oral-B iO Series 10 Electric ToothbrushRotating and others£250no scoreBuy at the store
Braun Oral-B iO iO10 Adult Rotating toothbrush BlackRotating and others£278no scoreBuy at the store

Electric toothbrushes over £100 in numbers

How much it costs

Half of the 19 electric toothbrushes cost up to £155; the range with the most models is from £100 to £125, with 5.

How many models there are in each price range, from £100 to £300. Half cost up to £155; across the whole catalog, the median is £65.5 models between £100 and £1254 models between £125 and £1503 models between £150 and £1751 model between £175 and £2003 models between £200 and £2251 model between £225 and £2501 model between £250 and £2751 model between £275 and £30054313111£100£150£200£250£300
  • half cost up to £155
  • whole catalog: £65 ←

Cheapest £110 Oral-B iO6 Electric Toothbrush

Most expensive £278 Braun Oral-B iO iO10 Adult Rotating toothbrush Black

See the table by price range
Electric toothbrushes over £100 by price range, against the whole catalog
Price rangeModels in the segmentIn the catalogMedian score of the segmentMedian score of the catalog
Up to £50022
£50 to £80022
£80 to £10009
Over £1001919
See these models on the price and score map

What changed

Only 0 electric toothbrushes are in both collections, too few to talk about the segment’s price change. 4 came in and 15 left.

Brands

3 brands have a model here; Oral-B has the most, with 16 models.

Against the whole catalog

  • +138%median price above the catalog’s
  • 26%of the catalog: 19 of 72 models
See the full table
Electric toothbrushes over £100 against the whole catalog
IndicatorElectric toothbrushes over £100Whole catalogDifference
Models197226% of the catalog
Median price£155£65+138%
Median scoreno scoreno score
Lowest price£110£25+£85
Highest price£278£278igual

How to read these numbers

On 7 November 2026, the Radar tracks 19 models of electric toothbrush with a price over £100: median price of £155, 138% above the catalog’s (£65). Prices range from £110 to £278.

How we choose
  • The picks combine a high rating and a price in line with the list: each one fits a way of spending, a use, or the brand that shows up most. The pros and cons come from each model’s spec sheet.
  • Stores: Amazon. We include stores we read every day through an open source or an affiliate program: the Radar collection, the Amazon catalog and the factory price database. A store that failed to load today is left out.
  • The same model in two stores is only merged with a catalog code, GTIN or the manufacturer’s full code. When in doubt, only one store is kept. A price far from the collected one (below 60% or above 150%) is left out.
  • Amazon appears without a price, only with the link: we don’t read Amazon prices in bulk.

Next step

See each electric toothbrush on the chart

Open the chart already filtered to Electric toothbrushes over £100.

See on the chart

Frequently asked questions

How much does a electric toothbrush with a price over £100 cost?

In the 7 Nov 2026 catalog, the median price of the 19 models in the segment is £155, and prices range from £110 to £278. The final price is the one at the store.

How does the Radar count the models in this segment?

Models with at least one version whose lowest collected price is over £100 are included. Each model counts once: if it has more than one version within the rule, the price is that of the cheapest version and the others show on the card.

How does the Radar choose the electric toothbrushes on the "best score for the price" line?

From cheapest to most expensive, the electric toothbrush that has a higher spec score than all the cheaper ones in the segment makes the line. Anything that costs more and has an equal or lower score is left out. The line doesn’t say which electric toothbrush to buy: it only shows which ones don’t lose on both score and price at once.

How often does this page change?

Every day, with each collection: numbers, chart, ranking and the "What changed" section are rebuilt with the day’s catalog. This edition is from 7 November 2026.

Read next

Electric toothbrushes up to £100: median of £53Electric toothbrushes Oral-B over $100: 16 models, median of £143All Radar overviewsOverview of new electric toothbrushes: price, score and brandSee on the chart
Where the numbers come from

Lowest price seen for the product in the stores we read, on the day it was read, including VAT.

The price is the one recorded on the date shown. The spec score doesn’t measure how well it cleans or durability.

Data from 7 Nov 2026.